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Signe Sheldon
Associate professor of psychology at McGill University who researches how the brain stores and retrieves memories, including differences between perceptual and conceptual remembering.
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Dec 19, 2025
• 29min
How Storytelling Shapes the Way You Remember the Holidays
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Dr. Signe Sheldon, an associate professor of psychology at McGill University, dives into the fascinating world of memory and storytelling. She reveals why siblings often have differing recollections of the same event due to the flexible nature of memory. The conversation explores how perceptual and conceptual rememberers differ in storytelling styles and brain function. Signe also shares tips for meaningful holiday storytelling, emphasizing that retelling can reshape memories and the importance of framing expectations during the holidays.
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