Sigi Dassler
Adi Dassler's daughter who remembers her dad's obsession with sports shoes and talks about her fondness for rappers Run-DMC.
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May 22, 2024 • 9min
Adi Dassler's sports shoe obsession
Sigi Dassler, daughter of Adi Dassler, recalls her father's sports shoe obsession and her love for Run-DMC. The podcast explores the founding of Adidas and Puma, Adi's role in West Germany's 1954 World Cup victory, and the rivalry between the two sportswear giants. The story delves into the family dynamics that shaped both brands, the evolution of Adidas sneakers in street culture, and the lasting legacy of Adi Dassler.
