In this engaging discussion, Dave Andrea, who led the WRI study, and Sig Huber, Chief Commercial Officer at ELM Analytics, dive into the shifting dynamics of the automotive industry. They highlight Toyota's remarkable rise due to its strong culture of continuous improvement, while General Motors shows consistent progress thanks to dedicated leadership. Meanwhile, Ford's struggles stem from organizational inefficiencies and challenges in EV adoption. The conversation wraps up with insights on the necessity of strong supplier relations and transformative leadership in navigating future industry hurdles.