Siddhant Lahiri

Join Siddhant Lahiri, Head of Strategy at Forsman & Bodenfors Asia, and Steve Walls, a seasoned planner at Moon Rabbit, as they explore the evolving role of strategists. They discuss the alarming trend of strategists becoming 'invisible' and how the industry is prioritizing process over creativity. The duo proposes embracing uncertainty to ignite innovation and emphasizes the importance of collaboration within creative teams. They also tackle whether AI could replace strategic thinking and share insights on how to foster bold ideas while ensuring client confidence.