Sid Malladi

Sid Malladi, founder of Novo, is on a mission to revolutionize B2B trade through digital networking. He shares insights on the intricate challenges of onboarding and establishing trust in trade partnerships, particularly in industries like liquor distribution. The conversation delves into the impact of technology on supply chains, emphasizing risk alleviation and data accuracy. Malladi discusses the evolving landscape shaped by globalization, economic shocks, and the necessity for deeper, flexible trade relationships that can adapt to market dynamics.