In this engaging discussion, Shuvadip Banerjee, Chief Digital Marketing Officer at ITC Limited, sheds light on the Maha Kumbh Mela's unique fusion of spirituality and consumerism. He reveals how the event has become a marketing goldmine, attracting over 400 million devotees. Banerjee delves into cultural engagement in marketing, showcasing successful brand strategies that resonate deeply with local customs. He also critiques the commercialization of spirituality, emphasizing the need for authentic connections with pilgrims in spiritual tourism.