Shoshana Kordova

Shoshana Kordova, a 3x founding product marketer and former journalist, shares her expertise on building effective customer insights programs for B2B tech startups. She emphasizes that customer insights go beyond mere conversations and demonstrates how to make interviews a repeatable process for crafting powerful messaging. Discussion includes collaborating effectively across teams, the common pitfalls marketers face in gathering insights, and techniques to ensure valuable feedback influences product strategy. Practical strategies are laid out for marketers to succeed.