Shmueli Englard

In this insightful discussion, Shmueli Englard, a key member of the Microsoft Store team, dives into the world of app distribution on Windows. He explains the benefits of using the Microsoft Store for updating and distributing apps, including the use of MSIX packaging. Shmueli contrasts store-managed updates with self-updating apps, highlighting the trade-offs of each. He also touches on enterprise management options, CI/CD automation tools like GitHub Actions, and the flexibility of free versus paid app distribution. A must-listen for developers!