Shivali Patel

In this enlightening discussion, Shivali Patel, Helium 10’s Senior Brand Evangelist, shares essential insights for e-commerce sellers. She explains the significant Amazon FBA shipment changes coming in February 2025 and discusses TikTok's controversial ban on dropshipping, highlighting adaptive strategies for sellers. Walmart's innovative in-home product testing is also unveiled, offering suppliers new opportunities. The conversation emphasizes the need for diverse marketing strategies beyond TikTok, especially amidst the app's instability.

Shivali Patel, a Senior Evangelist at Helium 10, joins to discuss the latest trends in e-commerce. She highlights Amazon's new coupon features allowing dual promotions to drive sales. Additionally, they dive into Amazon's Multi-Channel Fulfillment, which simplifies order processing from social media platforms. The conversation also touches on legal actions facing Walmart and Amazon's sustainable packaging initiatives. Shivali shares strategic tips for optimizing product visibility ahead of major sales events.

Special guest Shivali Patel, brand evangelist at Helium 10, shares a success story of making $45,000 in just two weeks by leveraging BlackBox for product research and adding unique value. They also explore finding hidden gems in the market, such as bat-shaped bath mats, and offer actionable strategies for increasing customer engagement and obtaining reviews.