Shiva Shekhar

Shiva Shekhar, an Assistant Professor at Tilburg School of Economics, dives into platform competition and strategies that shape market dynamics. He discusses the role of exclusivity in two-sided markets and how it can enhance welfare despite limiting rival options. Shiva shares insights on merging platforms with 'superstars' and its impact on pricing. He explores why firms might invite competitors and the complex bargaining dynamics among rising creators and their unions. Lastly, he highlights barriers traditional firms face when adopting platform thinking.