Shiva Bhattacharjee, Co-founder and CTO of TrueLaw, leverages his 20 years of tech experience to revolutionize legal workflows with bespoke models. He dives into the necessity of fine-tuning versus prompting in AI, emphasizing real-world applications in law. The discussion highlights retrieval-augmented generation and the complexities of prompt crafting for improved legal info retrieval. Additionally, he shares insights on optimizing embedding models and making strategic build vs. buy decisions in tech solutions for enhanced operational efficiency.