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Shiv Narayanan

Shiv shares his journey from building and selling a company to now running How To SaaS, where he works with private equity investors and software companies on marketing strategies.

Best podcasts with Shiv Narayanan

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Sep 18, 2024 • 35min

How Positioning & Go to Market Impacts Agency Valuation, With Shiv Narayanan

Shiv Narayanan, an expert in SaaS marketing and former entrepreneur, discusses his journey in building and selling companies. He emphasizes the power of strategic positioning and its impact on agency valuation. Shiv highlights the importance of focusing on ideal clients for predictable revenue and the benefits of specialization in niche markets. He also shares insights on preparing businesses for exit by ensuring operational efficiency and revenue stability. A must-listen for entrepreneurs seeking to enhance their market appeal!