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Shiv Narayanan
Host of the Private Equity Value Creation Podcast and founder of How to SaaS; interviews investors and operators to explore how to increase enterprise value and provides advisory and due diligence services.
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Sep 18, 2024
• 35min
How Positioning & Go to Market Impacts Agency Valuation, With Shiv Narayanan
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Shiv Narayanan, an expert in SaaS marketing and former entrepreneur, discusses his journey in building and selling companies. He emphasizes the power of strategic positioning and its impact on agency valuation. Shiv highlights the importance of focusing on ideal clients for predictable revenue and the benefits of specialization in niche markets. He also shares insights on preparing businesses for exit by ensuring operational efficiency and revenue stability. A must-listen for entrepreneurs seeking to enhance their market appeal!
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