Shiv Narayanan
Founder of How to SaaS and author of Exit-Ready Marketing who consults with private equity firms and portfolio companies on marketing due diligence, strategy, and fractional CMO services.
Best podcasts with Shiv Narayanan
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6 snips
Sep 18, 2024 • 35min
How Positioning & Go to Market Impacts Agency Valuation, With Shiv Narayanan
Shiv Narayanan, an expert in SaaS marketing and former entrepreneur, discusses his journey in building and selling companies. He emphasizes the power of strategic positioning and its impact on agency valuation. Shiv highlights the importance of focusing on ideal clients for predictable revenue and the benefits of specialization in niche markets. He also shares insights on preparing businesses for exit by ensuring operational efficiency and revenue stability. A must-listen for entrepreneurs seeking to enhance their market appeal!
Jun 10, 2025 • 1h 2min
Exit-Ready Marketing: Shiv Narayanan on Making Marketing Measurable in PE-Backed Companies
Shiv Narayanan, founder of How to SaaS and author of Exit-Ready Marketing, shares his expertise on optimizing marketing for private equity-backed companies. He highlights the critical role of measurable marketing strategies in driving business value, emphasizing the need for better alignment with PE priorities. Shiv discusses common marketing pitfalls, effective data-driven practices, and the importance of clear communication with boards. Tune in for insights on creating a marketing function that truly propels growth.
