Shiri Lev-Ari

Shiri Lev-Ari, an associate professor of psychology at Royal Holloway, specializes in language and social communication. She dives into what makes apologies resonate as sincere, revealing that longer, clearer language often signals genuine remorse. Lev-Ari discusses fascinating topics like iconicity in language and how word length impacts perceptions of effort in apologies. She also shares insights from her Twitter study, showing that people instinctively use longer words in apology tweets, and reflects on how this might change our view of celebrity apologies.