Shigeru Kaneko / Yoichiro Nakamura
Representatives and buyers associated with Beams, a prominent Japanese lifestyle clothing retailer; they discuss the company's history, the adoption of American Ivy and outdoor styles in Japan, and the relationship between military and outdoor apparel.
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Oct 15, 2025 • 4min
Gear: Prologue
Shigeru Kaneko and Yoichiro Nakamura, representatives from Beams, delve into the fascinating intersection of American Ivy and outdoor styles in Japan. They share how Beams transformed from a collegiate retailer to championing rugged outdoor wear. Shigeru reflects on his early encounters with American brands through catalogs, and they compare American functional designs to European aesthetics. The conversation also highlights the intertwined history of military utility and civilian outdoor gear, shedding light on how these influences shape both fashion and identity.
