Sherry Phillips

Sherry Phillips, the CEO of Forbes and a veteran in media leadership, shares insights on transforming the iconic brand for today’s chaotic media landscape. She reveals how Forbes is evolving beyond just a magazine, embracing diverse revenue streams like events, e-commerce, and branded content. The discussion highlights the challenges of digital traffic decline, the impact of Google on publishing, and Forbes’ new strategies to engage younger audiences. Phillips also touches on the intersection of celebrity culture and the creator economy, emphasizing brand adaptation in a rapidly changing world.

Sherry Phillips, CEO of Forbes, brings her wealth of experience to the conversation, detailing the significant shifts in media dynamics post-Google. She discusses Forbes' strategic pivot towards community-driven journalism and diversified revenue streams, including events and memberships. Sherry also tackles the impact of AI on traffic and programmatic advertising, revealing how Forbes is embracing new technology with an AI-driven dynamic paywall while ensuring trust in journalism. Her insights on leadership and upcoming initiatives showcase Forbes' commitment to innovation.