Sherri Sieber

Sherri Sieber, President of FranFund, is an expert in franchise funding and financial analysis. She dives into critical insights for emerging franchises, emphasizing the dangers of underfunding and how inadequate financial disclosures can derail success. Sieber reveals the importance of truthful Item 7 in FDDs and the risks associated with allowing limited franchisee references. She discusses the newly reinstated SBA Franchise Directory and its potential to assist in securing franchise funding, while also highlighting budgeting strategies to avoid common pitfalls.