Sherri Kimes

Join Prof. Sherri Kimes, Professor Emeritus at Cornell University and an expert in hospitality revenue management, as she reveals why many restaurants fail despite their good food. She discusses the importance of managing demand, pricing, and customer interaction over culinary brilliance. Discover how digital-first companies like Luckin Coffee are reshaping the landscape and why AI's role in the industry is more nuanced than it seems. Kimes also shares valuable insights on simplifying operations to ensure success in the competitive hospitality sector.