Sherina Khalidi

Sherina Khalidi, VP of Performance Marketing at Deezer and a marketing expert with nearly a decade of experience, joins the discussion on innovative growth strategies. She explains why performance marketing eventually reaches a ceiling and emphasizes the need for effective brand-building alongside it. Sherina shares Deezer's lessons in freemium models, revealing that user trust is key for conversion. Additionally, she highlights the power of partnerships to expand reach without heavy ad spending, and the importance of blending data insights with intuition for better marketing decisions.

Sherina Khalidi, VP Performance Marketing at Deezer, discusses the app's growth strategy, user acquisition, data analytics, retention tactics, partnerships, and emerging trends. She shares her experience, challenges in digital marketing, and preferences between Android and iOS. The podcast delves into her smartphone feature wishlist and nostalgic memories of early mobile phones.