Sherif Abiza

Chief Community Officer of Withlocals, a B Corp company that connects travelers with local guides for unique experiences. Focuses on building strong relationships with guides and promoting sustainable tourism.

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Jun 16, 2025 • 49min

Selling Tours Through Guide Platforms: Advice, Trends, and Challenges

Lisa Chen, CEO of ToursByLocals, and Sherif Abiza, Chief Community Officer of Withlocals, discuss critical themes in the tour guide industry. They tackle guide poaching and emphasize the need for trust and integrity among platforms. The duo highlights the importance of personal connections and adopting a marketing mindset for guides. They also delve into leveraging video content to enhance guide visibility and the rising influence of social media in travel. Their passion for sustainable tourism shines through as they advocate for collaboration to elevate local tour experiences.

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