Shelle Santana, an assistant professor of marketing at Bentley University, dives into the evolution of branding through Super Bowl ads. She highlights how iconic commercials, like Budweiser's, create emotional connections. The discussion covers the staggering costs of ads and smart strategies for measuring ROI. Santana also explores the risks of bold storytelling, the timing of ad releases, and how cultural significance shapes consumer engagement. It’s a fascinating look at the art of short-form storytelling in a high-stakes environment.