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Shelby Leigh
Bestselling poet and founder of Marketing by Shelby who teaches authors content-first book marketing; has sold over 60,000 copies across four poetry books and helps authors build email lists and platforms.
Best podcasts with Shelby Leigh
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11 snips
Nov 18, 2025
• 32min
#220. How to Build an Author Platform (Even if You're an Introvert) with Shelby Leigh
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Join bestselling poet Shelby Leigh, who has sold over 60,000 copies of her poetry, as she shares her journey from anonymous writer to marketing guru. She discusses the importance of building an authentic author platform and when to start—ideally months before your launch. Shelby introduces her "Show, Sell, Story Tell" framework to connect with readers and offers essential tips on email lists and website setups. Learn to avoid common pitfalls and embrace your unique marketing style, even if you're an introvert!
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