Shel Kaphan

Shel Kaphan, Amazon's first employee, shares insights from the groundbreaking days of the company. He discusses the challenges of building Amazon’s early website and the pivotal features like customer reviews that shaped online shopping. Kaphan reflects on the company's quirky beginnings in a garage, the journey from 'Kadabra' to 'Amazon', and the innovative security measures that made digital transactions possible. With humor and nostalgia, he highlights how the team navigated early tech hurdles and their vision for transforming e-commerce.