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Sheila Stafford

Founder and CEO of TeamSense, a digital connection platform for frontline employees. Experienced in the manufacturing industry, she focuses on helping companies improve communication and attendance management.

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Apr 14, 2025 • 53min

Selling to the Enterprise From the Start with Sheila Stafford - Ep 50

Sheila Stafford, Founder and CEO of TeamSense, dives into the essentials of landing enterprise clients as a startup. She emphasizes that Net Revenue Retention is the key metric for success, highlighting the importance of customer satisfaction as a business moat. Sheila discusses the decline of email as a sales tool and her preference for modern PR strategies. Moreover, she shares insights on the significance of domain expertise and the need to address operational pain points in staffing to boost productivity, making her insights invaluable for new founders.