Sheila Kaplan

Sheila Kaplan, an investigative reporter for The New York Times, delves into the creation and impact of Juul, a modern e-cigarette marketed as a solution for smokers. She discusses Juul's explosive rise fueled by innovative marketing tactics aimed at both smokers and youth. Kaplan reveals the controversial partnership between Juul and Altria, which raised questions about public health commitment. She also highlights the alarming surge in vaping-related illnesses among adolescents, emphasizing the urgent need for regulatory action.