Shawn Teow
Co-founder and former COO of Upmesh, now leading Hitwave, with over five years of experience in live commerce in Southeast Asia.
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May 17, 2024 • 1h 8min
E77: Why is live commerce in Southeast Asia so patchy?
Shawn Teow, live commerce expert, discusses the patchy state of live commerce in Southeast Asia due to different platform focuses. He explores the competition among TikTok, Shopee, and Facebook, highlighting audience growth, content quality, and domestic brands' roles. The discussion delves into predictions on the future of live commerce in the region.
