Shawn Champagne
Superintendent of Planning for the City of Medicine Hat, Alberta, who led local efforts to apply Strong Towns fiscal and small-bet principles to municipal planning and community engagement.
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Nov 25, 2025 • 21min
The Money Angle: How To Win Over Skeptics
Shawn Champagne, Superintendent of Planning for Medicine Hat, Alberta, shares insights from his work applying Strong Towns principles to urban planning. He reveals how downtown was transformed from a perceived money pit to a vibrant 'money pot' through fiscal analysis. Shawn discusses the importance of small bets and quick-build testing for community projects. He highlights engaging skeptics by framing urban planning in economic terms, ultimately fostering grassroots participation in local governance.
