Shaun Anderson
Experienced SEO consultant and author of the Hobo Web blog with over 20 years in the industry; known for deep expertise in EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) and practical SEO guidance.
Best podcasts with Shaun Anderson
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6 snips
Jan 5, 2026 • 25min
EEAT Explained: What Google Actually Uses to Judge Trust & Quality
In this insightful discussion, Shaun Anderson, a seasoned SEO consultant with over 20 years of expertise, dives into the intricacies of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness). He explains why trust matters more than ever in Google rankings and differentiates between EEAT signals and traditional PageRank. Shaun emphasizes the unique demands of YMYL topics, revealing how off-site reputation plays a pivotal role in site quality. Transparency, credibility, and demonstrating genuine expertise are vital for boosting trust and long-term success online.
Dec 27, 2025 • 2h 6min
Google Wasn't Lying: What the Google API Leak Really Revealed About SEO
Shaun Anderson, a veteran SEO expert and founder of Hobo Web, shares insights from his two-decade journey in search. He discusses the implications of the recent Google API leak, emphasizing that trust and responsibility are paramount for rankings. Shaun explains how monetization impacts evaluations and the importance of genuine content. He dives into the balance of affiliate success and practical E-E-A-T, while also exploring the evolving role of AI in SEO strategies. His profound knowledge sheds light on how technical details truly influence site visibility.
