Sharon Price-John

Sharon Price-John, President and CEO of Build-A-Workshop, shares insights on the company’s impressive turnaround strategy. She discusses the impact of tariffs and how they've managed an $11 million hit while maintaining margins. Strong Black Friday sales have boosted consumer confidence, with notable increases in conversion rates. Sharon also highlights the emotional appeal of their unique products, catering especially to travelers. Her focus on returning capital through buybacks and dividends reflects a savvy approach to company growth.