Sharon Gee

Sharon Gee, Senior Vice President of Product for AI Solutions at Commerce, dives into the trust paradox where 27% of Gen Z and Millennials prefer AI recommendations but hesitate to create accounts. She explores how AI becomes an intimate shopping companion and the shift from channel to model management for brands. Discover why data acts as the new storefront and learn about three-party commerce involving consumers, brands, and AI. Sharon also discusses generational AI fluency and strategies for brands to adapt in this evolving landscape.