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Sharon Gee
Senior Vice President of Product for AI Solutions at Commerce, responsible for AI products across BigCommerce, Feedonomics, and Makeswift and advisor to merchants on catalog, channel, and agentic commerce strategies.
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Dec 8, 2025
• 45min
[DECODED] Three-Party Commerce: Trust in the Age of Agents
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Sharon Gee, Senior Vice President of Product for AI Solutions at Commerce, dives into the trust paradox where 27% of Gen Z and Millennials prefer AI recommendations but hesitate to create accounts. She explores how AI becomes an intimate shopping companion and the shift from channel to model management for brands. Discover why data acts as the new storefront and learn about three-party commerce involving consumers, brands, and AI. Sharon also discusses generational AI fluency and strategies for brands to adapt in this evolving landscape.
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