Sharice Hughes

Sharice Hughes, Chief Growth Officer at Kellanova and an expert in brand and marketing analytics, discusses the transformative power of AI in marketing. She highlights how Kellanova utilizes advanced analytics for deeper consumer insights while retaining human creativity. The conversation also delves into the importance of data ownership in the era of agentic commerce and critiques branding missteps, exemplified by Cracker Barrel's changes. Additionally, she touches on evolving food industry trends and consumer trust in brands over traditional media.