Sharad Shankar

Founder of AndOr Communications Pvt Ltd, the team behind the AI photo editing app LightX. His career spans roles in mobile engineering and building user-focused products.

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Aug 9, 2025 • 1h 7min

The App Growth Strategy Behind LightX’s 50M+ Installs

In this discussion, Sharad Shankar, Founder of AndOr Communications and the mind behind LightX, shares insights from his journey to achieving over 50 million installs. He reveals how LightX transitioned from a paid app to a successful subscription model and delves into effective marketing strategies like ASO, ads, and SEO. Sharad emphasizes the importance of user-first product design and details his experience leading a 60+ member team. He also discusses innovative user engagement techniques and the role of cultural sensitivities in marketing.

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