Sharad Shankar

Founder of AndOr Communications Pvt Ltd, the team behind the AI photo editing app LightX, which has surpassed 50M installs. An alumnus of the Indian Institute of Technology, Kanpur.

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Aug 9, 2025 • 1h 7min

The App Growth Strategy Behind LightX’s 50M+ Installs

Sharad Shankar, Founder of AndOr Communications Pvt Ltd and mastermind behind the AI photo editing app LightX, shares his journey from launching a paid app to achieving over 50 million installs. He discusses the pivotal shift to a subscription model and reveals his mobile growth playbook, covering ASO, paid ads, and user engagement strategies. Sharad emphasizes the importance of adaptability and team management as keys to success, offering valuable insights for aspiring app developers aiming for significant growth.

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