Shannon Weinstein

Shannon Weinstein, a CPA with 15 years in corporate finance and owner of Keep What You Earn Co., shares her inspiring journey from Big Four accountant to CEO. She discusses the essential separation of personal and business finances and the significance of cash flow management for lasting business success. Shannon also tackles the fears entrepreneurs face regarding finances and offers practical strategies for overcoming them. She emphasizes the role of a fractional CFO in empowering business growth while promoting a balanced work-life dynamic, especially for women.