Shannon Loftis

Join Shannon Loftis, a veteran video game producer and former Microsoft VP, as she reflects on her journey from the early days of Microsoft to the groundbreaking launch of Xbox. She sheds light on the evolution of gaming at Microsoft, the challenges of launching the original Xbox, and the innovative development of Kinect. Shannon also discusses the bold attempts to fuse TV with interactivity and shares insights on the industry's transformation from the 90s to today, highlighting the need for creativity in a rapidly changing landscape.