In this episode, Shanna Bright, the Member Relations Director at the City Club of LA and a consultant, shares her expertise in crafting captivating content for private clubs. She reveals the power of dynamic content pillars that blend education, storytelling, and entertainment to engage current and prospective members. Shanna discusses effective event management strategies, including community engagement and personalized communication, while aiming to boost club membership by 300 in just a year. Tune in for some incredible insights and personal anecdotes!
