Shane Whaley, creator of Spyberry, and Temi Adewumi, a newsletter expert for solopreneurs, dive into monetizing niche audiences. They explore transforming emails into social media content and the most impactful survey questions to connect with readers. The duo shares innovative strategies for promoting spy novels and emphasizes the importance of a captivating welcome email. They also tackle imposter syndrome, suggesting a mindset shift that sees self-promotion as a generous act rather than a selfish one, helping creators boost confidence and engagement.