Shane O'Leary

Shane O'Leary, Marketing Director at Zoetis, and Gemma Spence, CEO of Marketplaces at VML, dive into the transformative world of generative engine optimization. They define GEO's nuances compared to SEO and discuss the changing landscape of content citation influenced by LLMs. With insights on the importance of earning trust through PR and authentic mentions, they also explore how platforms like Reddit play a pivotal role. Listeners will learn about new KPIs for success and the evolving marketing funnel in an AI-driven ecosystem.