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Shane Murphy
The CMO of Webflow, he is scaling one of the most innovative companies in web technology.
Best podcasts with Shane Murphy
Ranked by the Snipd community
Sep 5, 2024
• 50min
#173: Strategy | Merging Funnels, Targeting Multiple Personas, and Restructuring Your Marketing Team with Shane Murphy, CMO of Webflow
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Shane Murphy, CMO of Webflow, shares insights from the forefront of web technology. He discusses the integration of self-serve and enterprise teams to boost growth and streamline customer acquisition. Targeting diverse personas is key, with tailored messaging for unique needs. Shane emphasizes the balance of brand building and strategic marketing, leveraging creative campaigns for sustained growth. He also touches on the importance of clear decision-making roles and the significance of personal development in a fast-evolving marketing landscape.
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