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Shane Hummus
Helps people get remote jobs and grow and monetize on YouTube, focusing on coaches, consultants, and online service providers.
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Jan 2, 2025
• 44min
#788 Niche B2B Content = Big Revenue on YouTube
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Shane Hummus, a savvy YouTube business coach helping entrepreneurs transition to remote work, shares his journey from pharmacist to digital creator. He highlights how to leverage YouTube for client acquisition and revenue, even with modest view counts. Topics include effective strategies for creating niche content, understanding viewer motivations, and using the ICON method for idea generation. Shane contrasts revenue strategies for niche versus mass market channels, showcasing how targeting affluent audiences can lead to higher earnings.
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