Shane Bailey

Shane Bailey, Head of Gaming & Streaming for Cure Cancer, shares his expertise on integrating gaming into nonprofit fundraising. He discusses how livestreams have transformed charity work, raising millions in just a few years. Shane highlights the success of Game On Cancer, which has garnered over $1M AUD through strategic partnerships with gamers. Nonprofits can attract younger donors by leveraging platforms like Twitch and employing innovative fundraising strategies. He emphasizes the importance of authentic connections with the gaming community to drive meaningful donations.