In this insightful discussion, guest Shan Hanif, an entrepreneur known for scaling experts to 7 and 8 figures, reveals why most online entrepreneurs fail. He emphasizes the importance of creating business ecosystems rather than just relying on single products. Shan shares strategies for transitioning from a freelancer to a system builder, combining services and products effectively. He also discusses customer success, the unsexy side of business, and how to cultivate strong client relationships for sustainable growth.