Shai Frank

Shai Frank, a senior leader at Optimove with expertise in AI-driven marketing, dives into the chasm between AI expectations and reality. He reveals that 80% of companies anticipate AI transformation, yet only 18% achieve it, largely due to organizational readiness. Shai emphasizes the need for change management over just relying on technology. He advocates for experimentation over perfect planning and suggests that vendors can play a crucial role in bridging talent gaps, ultimately aiming for a more personalized and effective marketing strategy.