Shahab Elmi

Entrepreneur Durana Elmi and co-founder Shahab Elmi, creators of Cymbioktika, share their journey of building a successful brand from scratch. They discuss personal growth, overcoming adversity, and leveraging strengths. Topics also include their inspiring love story, finding purpose, and elevating a good company to greatness. The podcast covers fashion, wellness, and household cleaning recommendations, as well as the importance of working through challenges in a relationship. They highlight developing a healthier home care line, customer satisfaction, and long-term success. The episode ends with gratitude, collaboration ideas, and heartwarming moments with fans.

Shahab Elmi and Durana Elmi, the dynamic husband-and-wife team behind Cymbiotika, share their inspiring journey from a garage startup to a thriving $200M wellness brand. They discuss the power of a 'no plan B' mindset, the importance of hiring top talent, and the unique challenges of scaling without external funding. The couple also emphasizes the significance of product quality, customer feedback, and the innovative use of liposomal delivery in the supplement industry. Their insights on leadership, resilience, and company culture make this conversation a must-listen for aspiring entrepreneurs.