Emma Jakobi, co-founder of Hey Lady and creator of mmmEnglish, and Shah Turner, also co-founder at Hey Lady, dive into the dynamics of community-led online learning. They share insights on reducing customer acquisition costs, transitioning from webinars to direct sales, and the importance of conversation-based learning. Emma reflects on her journey from a massive YouTube channel to focusing on Hey Lady, while Shah discusses tackling the consistency challenges in course promotion. Packed with practical tactics, this conversation offers valuable strategies for educators and course creators.
