Shadley Grei, an agency book publishing expert at AMI, discusses the transformative power of writing and publishing for agency owners. He highlights how ghostwriters can help clarify and elevate ideas into compelling narratives. Shadley also delves into the evolution of hybrid publishing, emphasizing the control it offers authors. He provides insights on crafting unique book concepts, inviting listeners to differentiate their ideas in a crowded market. With upcoming collaborations on the horizon, he inspires agency owners to embrace authorship for thought leadership.