Shachar Orren, co-founder and CMO of EX.CO, transitioned from journalism to the ad tech space, aiming to boost video engagement for publishers. She delves into the rapid evolution of video consumption and highlights the necessity of customer feedback in product development. Orren discusses AI’s transformative impact on video strategies and the blurring lines between supply and demand in the ad tech realm. She also shares her personal passion for content and entertaining aspirations beyond tech, like karaoke.