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Shab Azma
CEO and founder of ARK Collective, a talent management firm specializing in experts who build social media businesses rooted in their skills.
Best podcasts with Shab Azma
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11 snips
Jun 5, 2025
• 30min
How Gamers and Category Experts Are Shaping the Creator Economy
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Jarell Thompson, VP of Gaming for Havas Play, shares insights on connecting brands with gaming communities, while Shab Azma, CEO of ARK Collective, dives into how influencers monetize their skills. They discuss the dynamic world of influencer marketing and the importance of authenticity in reaching Gen Z. The conversation also highlights the rising influence of women in the creator economy and the benefits of long-term partnerships between brands and creators, making waves in the ever-evolving digital landscape.
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