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Shaan Modi
Gen Z consumer and student at Chatham High School, who attended CAGNY 2025. He shared his insights on brands and marketing from the perspective of a young consumer.
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May 5, 2025
• 49min
Consumerism From The Lens of Gen Z with Shaan Modi (we met at CAGNY)
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Shaan Modi, a forward-thinking Gen Z consumer and high school student, shares his fresh perspectives after attending CAGNY 2025. He discusses how youth perceptions shape brand engagement and challenges traditional marketing norms. Shaan highlights the importance of authenticity in influencer marketing and reveals how brands often miss crucial TikTok trends. He also questions whether health trends are driven by genuine consumer concerns or just clever marketing tactics. His insights are a wake-up call for brands seeking to connect with younger audiences.
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