Seth Werkheiser

Seth Werkheiser, a freelance email marketing specialist, joins Claire to explore the evolving landscape of Substack. They dive into the effectiveness of donation buttons like 'buy me a coffee,' assessing their role in audience engagement compared to paid subscriptions. The duo discusses ethical considerations around compensating creators and the delicate balance of maintaining genuine connections with subscribers. Personal anecdotes highlight the emotional journey of sharing work and building a supportive community in the digital realm.