Seth LaReau
Trail runner and finance professional who publishes the Trail Waves newsletter analyzing the business, economics, and culture of trail running; former Strava employee and current tech industry finance professional.
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Jan 30, 2026 • 1h 9min
Trail Running Industry News & Business Opportunities - Seth LaReau of Trail Waves
Seth LaReau, a trail runner and finance pro who publishes the Trail Waves newsletter, digs into the business side of trail running. He discusses market saturation, brand differentiation, media and monetization challenges, Strava’s future, coaching as a growth opportunity, and reviving marquee races. Short, sharp takes on where the sport’s money and culture are heading.
